SendAfrica ID Policy
Requirements for registering, using, and maintaining alphanumeric sender IDs on the platform.
01What is a sender ID?
An alphanumeric label (up to 11 characters) that appears as the sender of an SMS on the recipient's device — for example, your brand name instead of a phone number.
02Registration
Sender IDs must be registered from the dashboard. We may request proof of trademark, business registration, or letter of authorization before approval.
03Country rules
Requirements vary by country and carrier. Some countries require government pre-registration; others require dynamic sender IDs for certain verticals. Details appear inline during registration.
04Approved use
Sender IDs may only be used by the entity that registered them, for the traffic type approved (transactional, OTP, or marketing).
05Impersonation
Impersonation of banks, government, or third-party brands is grounds for immediate revocation, suspension of your account, and reporting to authorities.
06Revocation
We may revoke a sender ID for policy violations, complaints from carriers, or requests from the trademark holder.
07Support
Sender-ID questions: support@sendafrica.online.